Branding
Branding that makes your brand unmistakable.
Branding is not how your brand looks. It is how your brand is recognized, trusted and remembered. We build the complete system behind it.
The real problem
A beautiful logo is not yet a brand.
What you see
01A logo with no system behind it.
02A brand that looks different in every expression.
03No clear brand voice.
And the consequence
04Inconsistency across your channels.
05Beautiful, but not recognizable.
06Guidelines that nobody uses.
Not the most beautiful. The most recognizable.
Our approach
From kick-off to a complete brand book.
For us, branding is not the delivery of separate assets, but the build of a coherent brand system that holds up everywhere.
01
Kick-off
We anchor your brand strategy and set the direction of the design.
02
Brand concept
We translate the strategy into a concept with its own visual and verbal world.
03
Visual design
Logo, color, typography and imagery come together into a recognizable whole.
04
Visual identity
We roll the system out across all the important applications.
05
Brand book
You get clear guidelines, so your brand stays consistent, even without us.
This builds on your brand strategy and continues into your digital experience.
What we design
Nine parts of a strong brand system.
01
Logo
The mark of recognition, as the finishing piece of a larger system.
02
Color
A palette that makes your brand recognizable at a glance.
03
Typography
Letterforms that give your brand its own voice.
04
Imagery
The style of photography and illustration that fits you.
05
Iconography
A consistent set of shapes and symbols.
06
Tone of voice
How your brand sounds in every piece of text.
07
Brand guidelines
Clear rules so your brand is right everywhere.
08
Applications
From business card to facade to screen.
09
Grid & system
The underlying logic that holds everything together.
Frequently asked questions
Good to know.
We only want a new logo. Is that possible?
That is possible, but it is rarely what truly helps. We first look at whether the problem sits in the logo or in the brand beneath it.
What is the difference between branding and rebranding?
Branding builds a brand up, rebranding recalibrates an existing brand. For the second we have our own approach.
Do we need brand strategy first?
A sharp strategy makes branding stronger. If you don’t have one yet, that is where we begin.
What do you deliver?
No loose files, but a working brand system with guidelines, so your brand is right everywhere.
Going deeper
More within branding.
In-depth pages within branding: Branding for healthcare · Social organizations · Employer branding.
Part of the bigger picture
A strong brand is not an endpoint. It carries through into everything that follows.
Your brand is the foundation for your website, your content and your growth. Everything that follows grows stronger from it.
Make your brand work harder
Does your brand feel smaller than your company has become? Cubic Mill helps you position yourself more sharply, come across more powerfully and stay visible more consistently. Let's explore together where your brand can carry more value.
Rachid
is happy to help