From care organisation to a brand with a clear and warm profile

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Client
Bronx Begeleid Wonen

Case
Brand positioning &
Website

Services
Visual identity/branding
UX design
Social media design
Print

Sector
Public Sector &
Impact Organisations

In the Dutch care landscape, Bronx Begeleid Wonen works every day to offer young people in need a safe place, structure and perspective. Although the organisation was already valued for its commitment and personal approach, it lacked a clear and distinctive brand identity that powerfully conveyed their values and mission.

With the question “strengthen our positioning and translate our vision into a recognisable and professional brand”, we set to work on Bronx’s new identity. We developed a brand that radiates trust, makes warmth and guidance tangible, and at the same time looks professional and forward-looking. From this renewed brand positioning, we created a visual identity and an accessible website that appeals to young people, parents and care partners in an intuitive way.

Challenge

The valuable work of Bronx Begeleid Wonen, where young people can grow with tailored guidance, was not yet supported by a brand able to convey this trust and perspective. The impact of their approach was felt internally, but insufficiently recognised externally. This offered an opportunity to strengthen the brand identity, increase recognisability and create an emotional connection with young people, parents and care partners alike.

Goals

Our focus at Bronx was on developing a brand identity that radiates trust, guidance and growth. The new branding not only had to make Bronx’s core values tangible, but also strengthen their position within the care landscape and create recognition among young people, parents and care partners. In addition, the goal was to create an accessible and clear online environment that strengthens Bronx’s mission and appeals to the target audience in an approachable way.

Visibility

Increasing Bronx’s visibility to position the organisation as recognisable and reliable within the care landscape. Young people, parents and care partners alike should feel immediately addressed and seen, both online and offline.

Partners

Attracting and strengthening collaborations with care institutions, municipalities and social organisations. The goal was to consolidate Bronx’s position as a reliable guidance partner and optimise the referral flow.

Positioning & communication

Through a renewed brand identity and a considered positioning strategy, we wanted to profile Bronx as a committed, professional and forward-looking organisation. This translated the mission clearly into an impactful brand experience that inspires trust.

Digital engagement

Creating an online environment (such as the website and socials) that not only informs, but also connects with the target audience. Through accessible communication, we wanted to inspire young people to take action, reassure parents and motivate partners to collaborate.

Outcome

To bring Bronx’s identity powerfully to life, we developed a renewed brand identity that makes the core values of trust, growth and guidance recognisable and tangible. This brand foundation was reinforced with a clear positioning and translated into a professional and accessible website that appeals to young people, parents and care partners at their own level. The new look created more recognition, stronger brand engagement and a clearer distinction within the care landscape, so the unique character of Bronx is now visible to the outside world.

Branding

The new brand identity makes Bronx’s mission and values immediately tangible, which has led to more recognition and trust within the target audience. The visual style strengthens the brand and ensures consistency across all communication expressions.

Website

The web design translates the brand experience into an accessible and warm online environment, so visitors connect more quickly with Bronx’s story. This has increased the organisation’s engagement and findability.

Branding bureau Amsterdam, karaktervol portret van een man met rode muts

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