A brand identity
that makes the power of natural health visible

Visit website

Nutrivitals branding, verpakkingsontwerp van het Pure Collagen Elixir supplement

Client
Nutrivitals

Case
Branding & Package design

Services
Visual identity/branding
Social media design
Print

Sector
E-commerce
Healthcare

Nutrivitals develops high-quality supplements inspired by the power of nature. The products combine quality, purity and science to support health and well-being in a natural way.

As the brand grew, the need arose for a visual identity that could convey these values more strongly.

The look had to communicate trust, quality and calm while also being distinctive within the competitive supplement market.

With that question in mind, we developed a brand identity that combines minimalism and natural elegance, giving the brand a recognisable and consistent look across all brand expressions.

Nutrivitals Pure Collagen Elixir, woman drinking the collagen supplement in a bright interior

Challenge

Nutrivitals wanted to develop a brand identity that clearly reflects the quality and purity of the products. In a market where many brands look visually alike, it was important to create a look that inspires trust while also being distinctive. The challenge was to develop a visual language that feels both premium and accessible. An identity that radiates calm and simplicity, yet is flexible enough to be applied to packaging, marketing material and digital communication.

Visual identity

For Nutrivitals, we developed a visual identity that puts minimalism and natural elegance at its heart. The design combines clean typography with soft, organic shapes that subtly reference natural elements.

The logomark draws inspiration from the curves of a leaf, striking a balance between a modern, clean look and an organic, natural feel. This creates a brand identity that feels both premium and authentic.

Nutrivitals supplementen branding, visuele identiteit

The colour palette is designed to communicate calm, quality and natural balance. Soft earth tones and warm neutral colours form the basis of the visual identity and create a premium look.

These colours reinforce the sense of purity and natural origin of the products. At the same time, they provide a recognisable visual style that can be applied consistently to packaging, campaigns and digital communication.

Goals

The focus was on developing a brand identity that makes the quality, purity and natural origin of Nutrivitals visible. By creating a consistent visual language, the brand can position itself more strongly within the supplement market.

In addition, the identity had to be scalable so that it remains easy to apply to new products, packaging and marketing campaigns.

Visibility

The new visual identity increases the recognisability of Nutrivitals across different communication channels. A consistent style creates a strong and professional brand image.

Partners

A clear brand identity helps partners and retailers present the brand consistently and strengthens the professional look of Nutrivitals.

Positioning & communication

The branding supports a positioning that revolves around quality, natural ingredients and reliability. This makes the value of the brand more clearly visible to consumers.

Digital engagement

The branding supports a positioning that revolves around quality, natural ingredients and reliability. This makes the value of the brand more clearly visible to consumers.

Outcome

The new brand identity gives Nutrivitals a strong and consistent look across all brand expressions. From packaging and campaigns to digital communication.

This cohesive visual language creates a brand that radiates trust and clearly communicates the core values of Nutrivitals: quality, simplicity and the power of nature.

Branding

The branding forms the foundation of the brand and brings all visual elements together into a recognisable identity. Typography, use of colour and visual language together create a look that feels premium, calm and natural.

Website

The packaging translates Nutrivitals’ brand identity onto the product itself. Through minimalist design, clear typography and a calm colour palette, packaging emerges that radiates quality, purity and trust.

In addition to designing the packaging, we also handled the product photography. By photographing the packaging ourselves, we could fully align the visual style with the brand.

This creates a consistent look that stays strong and recognisable on the packaging as well as in marketing material and online communication.

Product shoot

Light, composition and detail play an important role in Nutrivitals’ product photography. During the product shoot, the focus is on capturing the purity, quality and premium look of the supplements.

From the packaging to the subtle details in texture and colour, every element contributes to the brand’s story. With a calm setting and carefully chosen styling, we capture the products in a way that reinforces Nutrivitals’ natural and premium positioning.

Branding bureau Amsterdam, karaktervol portret van een man met rode muts

Make your brand work harder

Does your brand feel smaller than your company has become? Cubic Mill helps you position yourself more sharply, come across more powerfully and stay visible more consistently. Let's explore together where your brand can carry more value.