Wattasiyn is inspired by the Wattasid dynasty in Morocco. Their beautiful caftan dresses exude a sense of royalty and sophistication. In every woman there is a unique beauty and something royal according to Wattasiyun. Wattasiyun wants to bring this royal to the fore. When you enter this store, everything is done to give you that royal feeling.

Cubic Mill has developed a complete branding and website for Wattasiyun. Own models have been used that cater to the western market and the photography is truly breathtaking. Cubic Mill has designed a unique logo for Wattasiyun. At the top of the logo is a crown that refers to the royal aspect of the brand. Wattasiyun’s ‘W’ and ‘S’ are also incorporated. These letters are woven together like a loom and is a nod to the loom Wattasiyun uses in her craft. Finally, Cubic Mill has designed a social media plan with matching posts and a post schedule.

Since then, Cubic Mill has provided support in the areas of strategy, marketing, communication and marketing.