The brand that gets young Amsterdammers moving

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Client
Young Amsterdam

Case
Brand positioning & Website

Services
Visual identity/branding
UX design
Social media design
Print

Sector
Public Sector &
Impact Organisations

In the dynamic world of young people in Amsterdam, Young Amsterdam offers a place where talent, inspiration and personal growth come together. The platform, for and by young people aged 16 to 27, encourages development through workshops, events and creating visibility for young talent.

As the community grew, the need arose for a brand identity that could more powerfully represent the current energy, diversity and ambition of Young Amsterdam.

With the aim of strengthening the identity and attracting new generations of young people, we set to work on a brand story that puts the power of young Amsterdammers at its heart.

We developed a contemporary and energetic identity that gives space to talent, invites participation and is translated into a recognisable brand and digital environment that directly appeals to, inspires and activates young people.

Challenge

Young Amsterdam already played an important role as a platform where young people can develop, become visible and inspire each other. As the community grew and the platform gained more impact, the need arose to further strengthen the brand identity and better align it with the energy, ambition and creativity of young Amsterdammers. This offered the opportunity to increase its appeal and further build the connection with young people, partners and the city.

Branding voor maatschappelijke organisaties

Visual identity

For Young Amsterdam, we developed a visual identity that reflects the energy, diversity and ambition of young Amsterdammers. The identity combines urban rawness with progressive creativity and emphasises both accessibility and drive.

The visual elements, from logo to colours, typography and style elements, form a consistent brand framework that serves as the basis for recognisable, expressive and activating communication across all of the platform’s initiatives.

Young Amsterdam branding, visuele identiteit

For Young Amsterdam, we developed a colour palette that reflects the energy, diversity and creative dynamism of the city. The colours are carefully matched to the platform’s identity and provide room to distinguish between different sub-labels such as YA Talks, YA Unfiltered and YA College Tour.

The palette acts as a visual language that reinforces the mentality of young Amsterdammers: expressive, versatile and progressive. It provides recognisability across all communication and supports the mission to make young people visible and get them moving.

Goals

Our focus at Young Amsterdam was on developing a brand identity that radiates energy, ownership and talent growth. The new branding not only had to make the core of the platform tangible, but also strengthen its position as the starting point for young Amsterdammers who want to grow and make an impact.

Visibility

Increasing Young Amsterdam’s visibility to position the platform as recognisable and appealing within the city’s youth landscape.

Partners

Attracting and strengthening collaborations with youth organisations, educational institutions, cultural partners and the municipality.

Positioning & communication

With a renewed brand identity and a clear positioning strategy, profiling Young Amsterdam as an energetic, accessible and forward-looking youth platform.

Digital engagement

Creating an online environment through their website and socials that not only informs, but invites young people to take part, show their talent and become part of the community.

Outcome

To bring Young Amsterdam’s identity to life, we developed a brand identity that clearly reflects energy, talent development and inclusivity. This foundation was reinforced with a strong positioning and translated into an inspiring and accessible digital environment that directly activates young people and invites partners to collaborate. The renewed look created more recognition, engagement and growth of the community, so Young Amsterdam clearly distinguishes itself within the city’s youth landscape.

Branding

The renewed brand identity translates the urban energy and drive of Young Amsterdam in a direct and recognisable way, which has led to stronger appeal within the target audience. The logo, the expressive colour palette and the clean Futura typography reinforce the brand experience and ensure a consistent, bold and contemporary look across all communication.

Website

The web design translates the brand identity into a dynamic and action-oriented online experience that directly invites young people to participate, create or take initiative. The interactive structure, clear calls to action and focus on initiatives and events strengthen engagement and encourage participation, which has led to higher visibility and community activation.

Branding bureau Amsterdam, karaktervol portret van een man met rode muts

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