Work
New Consumer Product Launch in Europe
This case study showcases the expansion of PharmaCodePharma into Europe. Our work included branding, logo design, content creation, web design, and packaging, all tailored to establish a strong and cohesive presence in the European market.
Case
Pharmacode Pharma
Services
Branding, Content, Packaging, Web design en development, social media, and more
Logo
Pharmacode Pharma, how can these words be transformed into a strong and distinctive logo that is instantly recognizable and conveys the right sentiment?
To communicate a sense of quality and a connection to pharmaceuticals, we chose a clean wordmark instead of a symbol. This approach also enables us to design minimalist packaging which aligns seamlessly with the brand’s down to earth identity.
Expansion
Expanding a Jordanian pharmaceutical company into Europe provides access to a vast and dynamic healthcare market. To thrive, however, the company must adapt effectively to the unique demands of the European market.
By doing so, the company can establish itself as a competitive and trusted provider, not only within Europe but also on a global scale. Success in Europe acts as a catalyst for entering and succeeding in other international markets.
Iconography
To complement the new logo, we designed a series of sleek, minimalist icons that effectively represent the range of pharmaceutical supplements offered by the company. These icons maintain the aesthetic of the brand while ensuring clarity and simplicity. This approach strikes a balance between functionality and design, reinforcing the brand’s image.
Skin care
Topical
Joints
Moisturizing
Brain care
Acne
Skin care
Packaging
The new logo and icons were integrated into packaging designed to resonate with the European market. The minimalist aesthetic ensures elegance, while subtle colours and clear icons enhance clarity and appeal, creating a product range that stands out and connects with its audience.
Designed to adapt seamlessly across all packaging types:
The result
Webdesign
We designed a user-friendly, responsive website to support the company’s expansion into Europe. The focus was on building trust through clear product information, easy navigation, and a clean, professional design. The site is optimized for b2c, but also b2b. It reflects the company’s commitment to quality and enhances the user experience for both professionals and consumers.
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