For news and updates on building brands and growing businesses through the use of brand strategy, design, and online marketing.
When we talk about packaging design, we aren’t just speaking about visual representation. It’s about telling stories, evoking emotions, and ensuring brand identity. Let’s dive deeper into this fascinating world by using the story of the perfume brand Suvièn la Cour as a case study. The first impression In an industry as saturated as that […]
Changing the name of a company is a significant and pivotal decision. At Cubic Mill, we’ve guided numerous businesses through this transformative process, and we understand the potential impact of executing it effectively. This guide delves into the intricacies of changing a business name, the potential advantages, and strategies to address potential challenges. Roadmap to […]
Welcome to the Cubic Mill blog! In the era of technological evolution, one term consistently stands out: Artificial Intelligence (AI). Let’s take a closer look at how this technology is transforming the world of advertising and marketing. What Exactly is AI? Artificial Intelligence, often simply referred to as AI, is a broad field within computer […]
Ever notice how you often end up spending more at Starbucks than you initially intended? This isn’t by accident. Starbucks has mastered the art of enticing customers through some clever manipulation techniques. Let’s unveil five of these techniques:
In the world of marketing, strategies often draw inspiration from psychological principles to create impactful campaigns. One such technique, known as the “Anchoring Technique,” has proven to be a powerful tool in shaping customer perceptions and influencing their decisions. Anchoring involves introducing a reference point, typically a price, to guide consumers’ understanding and evaluations of […]
In today’s fast-paced and ever-evolving business landscape, successful marketing is about much more than showcasing your product’s features and specifications. It’s about connecting with your audience on a deeper level and demonstrating how your product can transform their lives for the better. This is where the Golden Rule of Marketing comes into play: Don’t sell […]
In today’s competitive market, a strong brand is not just an asset, but a necessity for any business that wants to flourish. A powerful brand allows you to stand out, build trust with customers and drive sales. While there are countless factors that contribute to a strong brand, there are four essential ones: Clear Identity: […]
