News & updates

For news and updates on building brands and growing businesses through the use of brand strategy, design, and online marketing.

Applying the “Mere Exposure Effect” to Your Business

Have you ever noticed that you naturally gravitate towards certain brands, perhaps without even questioning why? Or that certain songs start to sound more pleasant after several listens? This phenomenon, known as the “Mere Exposure Effect”, can be a powerful tool for businesses looking to strengthen their brand. The “Mere Exposure Effect” was first identified […]

The success story a perfume brand: a masterclass in packaging design

Reclamebureau Productverpakkingen ontwerpen voor parfumflesjes

When we talk about packaging design, we aren’t just speaking about visual representation. It’s about telling stories, evoking emotions, and ensuring brand identity. Let’s dive deeper into this fascinating world by using the story of the perfume brand Suvièn la Cour as a case study. The first impression In an industry as saturated as that […]

The Strategic Value of Changing a Brand Name: Why and How to Implement?

Changing the name of a company is a significant and pivotal decision. At Cubic Mill, we’ve guided numerous businesses through this transformative process, and we understand the potential impact of executing it effectively. This guide delves into the intricacies of changing a business name, the potential advantages, and strategies to address potential challenges. Roadmap to […]

Harnessing AI: From Theory to Tangible Impact

Een robot die AI-marketing doet achter een laptop die een website toont

Welcome to the Cubic Mill blog! In the era of technological evolution, one term consistently stands out: Artificial Intelligence (AI). Let’s take a closer look at how this technology is transforming the world of advertising and marketing. What Exactly is AI? Artificial Intelligence, often simply referred to as AI, is a broad field within computer […]

The Power of Anchoring Technique in Marketing: Influencing Perceptions and Decisions

In the world of marketing, strategies often draw inspiration from psychological principles to create impactful campaigns. One such technique, known as the “Anchoring Technique,” has proven to be a powerful tool in shaping customer perceptions and influencing their decisions. Anchoring involves introducing a reference point, typically a price, to guide consumers’ understanding and evaluations of […]

Golden rule of marketing: Don’t Sell the Product… Sell the End Result!

In today’s fast-paced and ever-evolving business landscape, successful marketing is about much more than showcasing your product’s features and specifications. It’s about connecting with your audience on a deeper level and demonstrating how your product can transform their lives for the better. This is where the Golden Rule of Marketing comes into play: Don’t sell […]

Building a Robust Brand: 4 Essential Elements for Success

In today’s competitive market, a strong brand is not just an asset, but a necessity for any business that wants to flourish. A powerful brand allows you to stand out, build trust with customers and drive sales. While there are countless factors that contribute to a strong brand, there are four essential ones: Clear Identity: […]

We use cookies to ensure that our site runs as smoothly as possible. If you continue to use this site, we assume that you agree.