Passion is the starting point of every brand, but rarely the reason it sticks around. On the obsession it takes to truly build a brand.
Category Archives: Brand positioning
07
Jun
Jun
Does your brand no longer feel like your business? Here are 7 signs you’re ready for a rebranding, and why that rarely means throwing everything out.
01
Jun
Jun
A new logo feels like the solution, but the problem usually runs deeper. We explain the difference between a logo and branding, and what your brand actually needs.
15
Apr
Apr
Have you ever noticed that you naturally gravitate towards certain brands, perhaps without even questioning why? Or that certain songs start to sound more pleasant after several listens? This phenomenon, known as the “Mere Exposure Effect”, can be a powerful tool for businesses looking to strengthen their brand. The “Mere Exposure Effect” was first identified […]
08
Sep
Sep
Changing the name of a company is a significant and pivotal decision. At Cubic Mill, we’ve guided numerous businesses through this transformative process, and we understand the potential impact of executing it effectively. This guide delves into the intricacies of changing a business name, the potential advantages, and strategies to address potential challenges. Roadmap to […]
02
Sep
Sep
Welcome to the Cubic Mill blog! In the era of technological evolution, one term consistently stands out: Artificial Intelligence (AI). Let’s take a closer look at how this technology is transforming the world of advertising and marketing. What Exactly is AI? Artificial Intelligence, often simply referred to as AI, is a broad field within computer […]