Category Archives: Marketing

Harnessing AI: From Theory to Tangible Impact

Een robot die AI-marketing doet achter een laptop die een website toont

Welcome to the Cubic Mill blog! In the era of technological evolution, one term consistently stands out: Artificial Intelligence (AI). Let’s take a closer look at how this technology is transforming the world of advertising and marketing. What Exactly is AI? Artificial Intelligence, often simply referred to as AI, is a broad field within computer […]

The Power of Anchoring Technique in Marketing: Influencing Perceptions and Decisions

In the world of marketing, strategies often draw inspiration from psychological principles to create impactful campaigns. One such technique, known as the “Anchoring Technique,” has proven to be a powerful tool in shaping customer perceptions and influencing their decisions. Anchoring involves introducing a reference point, typically a price, to guide consumers’ understanding and evaluations of […]

Golden rule of marketing: Don’t Sell the Product… Sell the End Result!

In today’s fast-paced and ever-evolving business landscape, successful marketing is about much more than showcasing your product’s features and specifications. It’s about connecting with your audience on a deeper level and demonstrating how your product can transform their lives for the better. This is where the Golden Rule of Marketing comes into play: Don’t sell […]

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