When we talk about packaging design, we aren’t just speaking about visual representation. It’s about telling stories, evoking emotions, and ensuring brand identity. Let’s dive deeper into this fascinating world by using the story of the perfume brand Suvièn la Cour as a case study. The first impression In an industry as saturated as that […]
Category Archives: Branding
Welcome to the Cubic Mill blog! In the era of technological evolution, one term consistently stands out: Artificial Intelligence (AI). Let’s take a closer look at how this technology is transforming the world of advertising and marketing. What Exactly is AI? Artificial Intelligence, often simply referred to as AI, is a broad field within computer […]
In today’s competitive market, a strong brand is not just an asset, but a necessity for any business that wants to flourish. A powerful brand allows you to stand out, build trust with customers and drive sales. While there are countless factors that contribute to a strong brand, there are four essential ones: Clear Identity: […]