Youth Information Point
JIP Nieuw West is the youth platform for young people from Amsterdam-West. The place where young people come together online and offline. On the online platform, young people can see what’s going on on social media, but also see the latest news and consult the list of activities in the neighbourhood.
Our advertising agency was hired to redesign the branding, including the website. We really looked at what JIP Nieuw-West wants to radiate. JIP had to be accessible and taboo-breaking, so that young people feel safe to discuss important matters. Putting JIP on the same level as friends and family was therefore the goal. To achieve this, we designed, among other things, a colorful logo for JIP that reflected the diversity in society.
Since then, our advertising agency has provided support in the areas of brand strategy, marketing, communication, social media and creative support.
For the JIP website, we have applied UX Design to the interaction, among other things. We have also designed a custom design, targeting young people. The new branding has been fully implemented in both the desktop design and the mobile XD design.