Positioning and growing a fully online company.

Positioning and growing a fully online company.

CLIENT

Theoriedokter

CASE

Rebranding the digital identity & online strategy.

SERVICES

Visual identity/branding
Web Development
Marketing

Theoriedokter.nl helps future road users to achieve their theory in an accessible manner. Video lessons and online quizzes teach students to master and apply the material.

Cubic Mill was given the task of branding the brand and setting up the online environment.

Challenge

The challenge was to position Theoriedokter.nl in a strong and distinctive way, whereby we applied the core values in the presentation of the brand. There were already a number of major players in the market. Nevertheless, we wanted to take on this challenge together to make Theoriedokter a leader in the market for online video courses for various modes of transport.

Purposes

The brand had to look smart, accessible, positive and modern. It was supposed to motivate people and give them hope that with the help of this company they could pass their theory test.

Selling the product

Theoriedokter.nl has a wide range of theory packages. They have packages for: the car, the moped, truck (RV1, V2C and V3C), the motorcycle and the taxi. All these packages had to be advertised and sold.

Strong positioning

Theoriedokter.nl had to have a strong recognizable branding, so that the brand could distinguish itself in the market.

Usability of the product

The product had to be clearly advertised, easy to buy and, of course, function well.

Fame

Theoriedokter.nl had to become a household name throughout the Netherlands. It had to become the go-to for future road users.

Purposes

The brand had to look smart, accessible, positive and modern. It was supposed to motivate people and give them hope that with the help of this company they could pass their theory exam.

Selling the product

Theoriedokter.nl has a wide range of theory packages. They have packages for: the car, the moped, RV1, V2C, V3C, the motorcycle & the taxi. All these packages had to be advertised and sold.

A strong positioning

Theoriedokter.nl had to have a strong recognizable branding, so that the brand could distinguish itself in the market.

Product usability

The product must be clearly advertised, easy to purchase and, of course, function well.

fame

Theoriedokter.nl had to become a household name throughout the Netherlands. It had to become the go-to for future road users.

Outcome

To increase the visibility and recognisability of Theoriedokter.nl, the organization was given a brand new branding. In addition, the online environment was made ready for use for the sale of the theory packages.

Branding & Redesign

The visual identity was created based on the brand strategy. The brand new branding contributes to the recognisability and appearance of the brand.

SEO

SEO is used to increase the findability on Google. What stands for: Search Engine Optimization. Due to the successful application of SEO, Theoriedokter.nl can be found faster when searching for terms related to traffic theory.

Social Media advertising

We advertised the brand with targeted advertisements via Facebook and Instagram. These advertisements are specially designed for the target group.

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