Increase reach, through strong positioning.
CLIENT
Saaam
CASE
Merkpositionering en marketing.
PRODUCTS
Visual identity/branding
Web Development
Marketing
This progressive women’s organization offers a platform for and by women. The organization has an impressive resume. However, the important work that the organization provides for the women and the city of Amsterdam does not always receive the attention it deserves.
Cubic Mill was given the task of improving and increasing the visibility of the organization. Since the partnership, Saaam’s online visibility has increased by 250%. Saaam was featured on AT5 and other media in the city.
Challenge
Visibility was the biggest problem at Saaam. All the honorable work the organization had done with its team was almost nowhere to be seen. This lack of visibility had an impact on the awareness of Saaam within Amsterdam, the potential partners and the relationship with the target group. In addition, the existing branding left something to be desired in terms of recognisability.
Purposes
Above all, the brand had to be positioned positively and inclusively. Saaam is based on the strength of women and the branding had to be a strong reflection of this.
Visibility
Creating more visibility for Saaam and increasing the reach of Saaam. Both online and physically throughout Amsterdam.
Partners
Attracting commercial and social partners to work with to help the target group of women even more.
Social media
The purpose of social media for Saaam was to display the activities and campaigns while creating a bond with the target audience.
Marketing
Saaam’s visibility in Amsterdam was increased through printed matter, merchandise, campaign material and other marketing.
Outcome
In order to increase the visibility of Saaam, the organization underwent a rebranding, social media was given a boost and the activities were brought more to the fore. We also ran a number of campaigns, including the Cookie Festival.
Branding
To increase visibility, Saaam was given a recognizable iconic branding. Each element of the branding had to be recognizable in its own right.
De branding moest aantrekkelijk zijn voor zowel de doelgroep, als potentiële partners.
Web
We have developed a beautiful and positive website for the organization. It has become a website that provides insights to potential partners in the projects that Saaam does and that fits well with the target group.
Social Media Marketing
First, Cubic Mill redesigned Saaam’s social media to harmonize with the branding.
Our team then created content, wrote copy, and did hashtag research. To this day, social media is managed by Cubic Mill.
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