Het Regionaal Werkcentrum Groot-Amsterdam
CLIENT
RWC Amsterdam
CASE
Communication & Website
SERVICES
Visual identitiy/branding
RWC Groot Amsterdam (Regionaal Werk Centrum Groot Amsterdam) connects all key players in the Groot-Amsterdam labor market region, including municipalities, businesses, educational institutions, and more. They aim to promote work and employment in the region by providing collaboration and support. Together, they create a thriving labor market in Groot- Amsterdam.
Cubic Mill has worked professionally with RWC Groot-Amsterdam to tackle their complex website project. We worked closely with various departments and stakeholders, giving multiple design presentations to meet their diverse needs. This process of alignment was essential for a successful collaboration. Subsequently, we developed visual design and a user-friendly experience.
Start Point
From the very first conversation with RWC Groot Amsterdam, we have had a clear goal in mind: optimizing their online presence to promote employment and opportunities in the Groot Amsterdam region.
We began this collaboration with a strong commitment to professionalism and a results-oriented approach. Together with RWC Greater Amsterdam, we set out to create a powerful, user-friendly website that reflects and supports the diverse audience of the organization. This was our starting point, and we have since worked steadily and determinedly to realize this vision.
Challenge
Our challenge at Cubic Mill was to develop an integrated and user-friendly website for RWC Groot Amsterdam that would meet the complex needs of various departments and stakeholders, while simultaneously supporting the organization’s social mission. We needed to strike a balance between diverse expectations and audiences to create an effective platform for promoting work and opportunities in the Groot Amsterdam region.
Visual identity
Cubic Mill has designed a powerful visual identity for RWC Groot Amsterdam. This identity reflects the mission and diversity of the organization while simultaneously emphasizing professionalism and accessibility.
Our designs form the common thread for recognizable and effective communication in promoting employment and opportunities in the Greater Amsterdam region.
Cubic Mill has created a refreshing color palette for RWC Groot Amsterdam. Our color choices are carefully aligned with the organization’s identity. The new colors reflect vitality, diversity, and professionalism.
This palette serves as the visual language that powerfully and recognizably conveys the messages of RWC Groot Amsterdam, while it underscores the organization’s mission to stimulate employment and opportunities in the Groot Amsterdam region.
Goals
Our primary objective in this challenge was to develop a user-friendly website for RWC Groot Amsterdam that catered to the complex needs of diverse user groups. We aimed to create a visual identity that both reflected the mission and diversity of RWC Groot Amsterdam. Accessibility for all users, including those with varying needs and backgrounds, was of great importance. By achieving these goals, we wanted to empower RWC Groot Amsterdam to fulfill their mission.
Visisbility
Cubic Mill has actively worked to increase the visibility of RWC Groot Amsterdam. We have created a strong online presence to support RWC’s mission, including optimizing the website and developing attractive visual content.
Partners
We understand the power of collaboration and have dedicated ourselves to connecting RWC with strategic partners that strengthen their mission. Together with RWC Amsterdam, we strive to discover and cultivate new partnerships that enhance the impact and reach of the organization.
Social media
At Cubic Mill, we believe in the power of visibility. We work side by side with RWC Groot Amsterdam to strengthen their online presence and spread the mission of the organization.
Marketing
Together with RWC Groot Amsterdam, we are committed to increasing the online visibility and impact of the organization. Our strategic marketing initiatives are designed to support RWC’s mission and reach a broader audience.
Outcome
Thanks to the close collaboration between Cubic Mill and RWC Groot Amsterdam, we have achieved remarkable results. The website is now a user-friendly and accessible hub for job seekers, employers, and policymakers in the Groot Amsterdam region. Our developed visual identity has effectively reflected the mission of RWC Groot Amsterdam, and the new color palette has enhanced recognizability and professionalism. We are proud of what we have achieved together and look forward to the continuation of this fruitful collaboration.
Branding
Our work has helped to effectively convey the mission and values of the organization, thereby increasing community engagement. The new visual identity has strengthened the brand of RWC Groot Amsterdam and makes it easily recognizable in all communication efforts.
Webdesign
The new website offers a user-friendly experience for job seekers, employers, and policymakers. Our efforts have contributed to increasing the accessibility and efficiency of the site, resulting in a positive user experience. With the redesigned visual aesthetics, the website visually reinforces the mission of RWC Groot Amsterdam.
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