A VERY REVOLUTIONARY BRAND
The new innovative whipped cream syringe. This revolutionary invention has been specially designed to contain larger quantities of gas. In the culinary kitchen, a lot of time is spent replacing nitrous oxide cartridges in a whipped cream syringe. With this new concept, nitrous oxide cartridges are a thing of the past. Smartwhip contributes to a more efficient use of time and is better for the environment.
Our advertising agency was hired to re-design Smartwhip’s branding, including the website. The challenge here was to create a logo that matched this technical invention, but also gave a nod to his culinary home. The tasty bold font, with rounded letters, was an ode to the technique of Smartwhip. Culinary, however, is a gallant and fluent concept. That is why we have placed a literal and organic pink ‘ whip’ on the ‘i’ of Smartwhip. Smartwhip may be a technical invention, but it belongs in the culinary kitchen.
Since then, our advertising agency has provided support in the field of brand strategy, marketing, communication and creative support.
High speed & Efficient
Value for money & Innovative
The Whip originated from the white space of the letter A. In this way we always create a uniform logo. The Whip symbolizes the wide variety of recipes that can be made with Smartwhip.
The Whip originated from the white space of the letter A. In this way we always create a uniform logo. The Whip symbolizes the wide variety of recipes that can be made with Smartwhip
For the Smartwhip website, we performed Search Engine Optimization and applied UX Design to the interaction. We have also made a custom design that matches the brand. And the new branding was fully implemented in both the desktop and mobile XD design.