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CLIENT
Lucien Fabrice
CASE
Rebranding the digital identity & online strategy.
SERVICES
Visual identity/branding
Messaging
Social Media
UX/UI
Content Architecture
Visual Design
Web Development
SEO
Photoshoot
Product Photography
E-Commerce
Lucien Fabrice is a sophisticated watch brand that also offers eyewear. Lucien Fabrice offers high quality for an affordable price. You can compose the range of watches yourself using interchangeable straps. In this way, everyone has a product that suits his or her personality.
Cubic Mill was given the task of branding the brand, setting up the online environment and launching the new collection through a photo shoot.
Challenge
Lucien Fabrice did not yet have a strong branding, so the brand did not have the desired appearance. In order to sell the new range as effectively as possible and to give Lucien Fabrice a well-recognized image, the branding had to be given a boost.
Purposes
The aim of the collaboration with Cubic Mill was to put the brand on the map, successfully launch the new range and lay the foundation for a very promising future.
Sales
An important goal was of course the sale of both the old range and the new range.
Visibilty
The brand had to have a strong image with attractive photos that could be used on the website and social media.
Recognizability
There had to be a strong branding with recognizable house colors and iconic style elements.
Marketing
The new branding, website and the new collection had to be promoted through SEO and social media.
Outcome
To increase Lucien Fabrice’s visibility and recognisability and to increase sales, the organization was given a brand new branding. In addition, the online environment was made ready for use for the sale of watches and glasses.
Branding & Redesign
Lucien Fabrice has received a beautiful new logo that has a lot of potential for merchandise. In addition, the style elements are so recognizable that they can even represent the brand without a logo. Finally, the brand colors match the brand identity flawlessly.
SEO
Thanks to SEO, Lucien Fabrice is a frontrunner in searches on Google. SEO stands for: Search Engine Optimization. Due to the successful application of SEO, Lucien Fabrice can be found faster when searching for terms related to watches or the brand name.
Photo shoot
In collaboration with Exposar, a photo shoot was organized for this brand with an incredibly talented photographer and videographer. Thanks to this collaboration, Lucien Fabrice comes into its own through video and photo. The media obtained will play an essential role in Lucien Fabrice’s marketing.
You miss 100% of the shots you don't take
Curious about the possibilities to make your brand better? Or are you planning a new company or concept which could use an extra boost? We are happy to talk to show you what we have to offer. Fill in the form below.
