KAOUTHAR
A VERY PERSONAL BRAND
Kaouthar is an unsensory speaker on female leadership, a scientist and an outspoken media personality. She is the owner and founder of Feminine Capital, where she provides (dance) training to empower women. Kaouthar believes that the strength of a woman lies in her sensuality. Being a real woman means being yourself. Since 2020 she has also been director of Atria, the Dutch knowledge institute for emancipation and women’s history.
Kaouthar is anything but basic. Her outspoken personality and vision of life needed a branding that represented her strength and core values. We as a marketing agency have developed a completely new branding and custom website for Kaouthar. This includes the iconography, brand patterns, typography and the new use of color.
Since this vibrant collaboration, our marketing agency offers its support in the field of strategy, communication and marketing.
core values
Sensual & Playful
Attracting & Authentic
Powerful & Brave
services
Discovery/Strategy
Logo design
Messaging
UX/UI
Site Taxonomy
Content Architecture
Visual Design
Web Development
Marketing
Advertising
Identity design
The Kaouthar Pattern
Kaouthar’s branding patterns eventually became as iconic and unabashed as she is. Female body parts served as inspiration for this, such as breasts, the uterus and the vagina. A bold and playful approach, but Kaouthar didn’t want it any other way.
We have reproduced these brand patterns on the website, on Social Media and on the printed matter. By using brand patterns in the corporate identity and the website, we can make the brand even more recognizable and really stand out in the market.
Website development
We have developed a mobile-first website. We have strongly reflected the brand strategy and branding on both the mobile and the desktop version on the basis of a custom design. We seamlessly translated the design for the website to a website with a WordPress CMS. This has been further supplemented with marketing tooling, in order to be able to reach the target group even more effectively.
You miss 100% of the shots you don't take
Curious about the possibilities to make your brand better? Or are you planning a new company or concept which could use an extra boost? We are happy to talk to show you what we have to offer. Fill in the form below.
