From finance to podcasts: Social media design for every platform.
From finance to podcasts: Social media design for every platform.
CLIENT
NxChange
CASE
Rebranding
SERVICES
Visual identity/branding
Nx’change is an innovative trading platform that is redefining the financial market. Here, companies and investors can trade directly and without traditional intermediaries, leading to greater transparency and lower costs. Nx’change is ushering in a new era of financial innovation.
For NX’change, Cubic Mill has worked on the branding and marketing of various sub-brands and concepts. We have brought these brands to life on social media by designing thumbnails and templates suitable for all the platforms they support, including Youtube, Instagram, and Spotify.
Challenge
When working for NX’change, we faced the challenge of branding and shaping their sub-brands attractively. With a progressively younger target audience, it was crucial to develop fresh and contemporary designs. This approach helps us effectively engage the younger generation on social media. Finding the right balance between positioning NX’change’s sub-brands and catering to the preferences of this dynamic audience was an intriguing process.
Purposes
Cubic Mill’s primary goal in redesigning the social media of NX’change’s sub-brands was to boost online traffic. We aimed not only to attract more visitors to the sub-brands through a fresher and more modern design but also to ensure that the main brand, NX’change, benefited from this increased attention. The ultimate objective? Achieving viral growth for the entire brand, where the success of the sub-brands contributed to the popularity of the main brand.
Visibility
In the current digital era, visibility is essential. A well-designed and strategically positioned brand can capture attention in a crowded market. For NX’change, increasing this visibility, particularly for their sub-brands, was a crucial step in strengthening their digital presence and effectively conveying their message.
Social media
In our interconnected world, social media platforms are the central squares where brands and consumers converge. For NX’change and their sub-brands, it was crucial to establish a strong and consistent presence on social media. This allowed them to directly engage with their target audience, receive feedback, and convey their message on a personal level.
Marketing
Effective marketing is the engine behind brand growth. For NX’change, a well-thought-out marketing strategy was crucial to increase visibility, forge valuable partnerships, and build a strong social media presence. By bringing these elements together, NX’change was able to effectively reach their target audience and enhance their brand value.
Outcome
After rebranding and redesigning the sub-brands of NX’change, we can proudly say that our set goals have been achieved. Thanks to the refreshed look and the modern touch in our designs, we have effectively captured the attention of the younger target audience. This has ensured that both the sub-brands and the overall NX’change brand now resonate more vibrantly than ever before among this dynamic group. The response from the target audience has exceeded our expectations and confirms the power of purposeful design and branding in today’s market.
Branding
The rebranding of NX’change’s sub-brands showcased the power of targeted branding. Our modern approach attracted the younger target audience, resulting in increased traffic and a more vibrant resonance of NX’change as a whole within the market.
Social Media
The redesigned branding led to a noticeable surge in social media engagement. With a design that appeals to the younger generation, NX’change’s sub-brands witnessed a significant increase in their online visibility and interaction. This underscores the importance of social media in brand reinforcement.
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