Cafecito is a traditional coffee shop in the heart of Amsterdam. A business that originated from a shared passion for coffee. For the founders, it was not about simply setting up a beautiful company, but about the real craft of coffee. Clean, sleek and recognizable. Cafecito had to become an iconic company. No fuss, pure craft.

That is why there was a demand for a branding that radiated the same. Minimalist, yet strong. A brand in which the core values are easily recognizable.

We as a marketing agency were hired to design the branding, including the website, the facade of the building and the product packaging (including the coffee cups).

If you look at the coffee cup you can see how we have approached the branding of Cafecito. What are the essential aspects of coffee? Coffee beans, water and its preparation. Craft is a matter of precision. That is why it shows exactly what is in your delicious Cafecito coffee at the bottom of the cup. Minimalistic, iconic, a cup at the right temperature.

Since then, our marketing agency has provided support in the field of brand strategy, marketing, communication, social media and creative support.