Brand Positioning: How Cubic Mill reshaped the e-commerce landscape
CLIENT
Welhof
CASE
Identity design
SERVICES
Visual identity/branding
UX design
Social media design
Printing and signing
In the heart of the Benelux, Welhof shines as the premier outlet store for B-grade and refurbished (second-hand) products. Although Welhof has always excelled in quality and service, it needed to stand out more from its competitors and could use a boost in its presentation to grow even further.
In response to the request “renew and modernize the brand identity of a large e-commerce company”, we answered with the refreshed identity of Welhof. The redesigned brand identity, with special attention to Welhof’s continuous movement and emphasis on circularity by giving products a second chance, meets some clear criteria: simple, clear, and straightforward. The catchy and renewed logo not only symbolizes Welhof’s dynamism but also their commitment to sustainability.
Challenge
The remarkable selection and the exemplary service that Welhof had to offer shone like hidden treasures yet to be fully revealed. This unnoticed side of Welhof presented a unique opportunity to increase the brand’s visibility within the Benelux, enhance its appeal to potential partners, and forge a deeper connection with their target audience.
Purposes
Our focus at Welhof was on creating a positive and inclusive image. The new branding needed to not only emphasize Welhof’s commitment to quality and service but also strengthen the brand’s unique positioning and boost its reputation throughout the entire Benelux region. To craft an appealing logo that would enhance Welhof’s presence in the Benelux, we paid close attention to Welhof’s requirements and core values.
Visibility
At Cubic Mill, we took on the challenge of enhancing both the online visibility and physical presence of Welhof in the Benelux. Using innovative strategies and our creative approach, we successfully positioned Welhof as a leading player in their market segment.
Partners
Attracting commercial and societal partners for collaboration, with the aim of increasing the potential to serve Welhof’s target audience even better. It is Welhof’s mission to amplify the impact and reach of their services.
Marketing
Through branded delivery vans and a well-thought-out rebranding strategy, we significantly increased Welhof’s presence in the Benelux. This smart marketing approach helped us disseminate Welhof’s new identity and leave a lasting impression on the audience.
Sociale media
The primary objective of social media for Welhof was not only to showcase activities and campaigns but also to forge a meaningful connection with the target audience. Through these channels, we aimed to not only inform but also inspire and engage, ensuring that Welhof left a lasting positive impression on its audience.
Outcome
To realize the stunning transformation of Welhof, we crafted a refreshed brand identity that embraces the company’s core values, with a particular emphasis on Welhof’s continuous movement and commitment to circularity. This was complemented by targeted campaigns that spotlighted the activities and essence of Welhof. This redefinition of the brand resulted in a notable increase in visibility and engagement, fully reflecting the unique character of Welhof.
Branding
With the primary goal of increasing visibility, Welhof now boasts a distinctive and iconic branding that makes every aspect of it instantly recognizable.
The new branding has been meticulously designed to both attract and captivate the target audience as well as potential partners. The allure spans all facets of the brand, and with the crafted logo that reflects Welhof’s continuous movement and emphasis on circularity, the brand now has an irresistible appeal.
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